Mario talked about learning the truth about cruelty in fashion and why he chooses not to wear any fur. “Every piece of fur that you see out there and people wearing, there’s an animal [who's] lost … his or her life.” This realization prompted him not just to give up wearing fur but also to pass up opportunities to profit from the suffering of animals. In the video, he tells us, “I’ve been offered deals to wear fur … for tour and for stage.” But Mario proves with this ad that he’d rather go shirtless than steal the skin of a beautiful animal.
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